Shifting the dial towards execution excellence
Why is it that some companies are more innovative, have more loyal customers and more engaged employees? What do they do differently? Simon Sinek says that all the great and inspiring leaders and companies take inspiration from knowing why they exist, not what they do or how they do it. The why is the driver for everything you do, this controls behaviour. People don’t buy what you do, they buy why you do it. If your employees and customers understand why you do what you do, they trust you, they become loyal and their behaviour proves this. Where do we then start if things don’t go as we assume it should? And how do we get to be the company that defies all of the assumptions? If you look at the law of diffusion of innovation , there is a tipping point which you need to cross to take your business to the next level. But how do you close the gap to get to the other side of that tipping point? Here are a few ideas on key things you can do to shift the dial: All employees...